Multi-Year Partnership with adidas
FOR IMMEDIATE RELEASE
The Legacy Center Sports Complex Announces Multi-Year Partnership with adidas®
BRIGHTON, MI- The Legacy Center Sports Complex today announced a five year partnership with athletic sportswear giant adidas®.
Under the new partnership, adidas will become the official athletic apparel brand of the Legacy Center, supplying multiple teams in each of the Legacy Center Sports Programs with uniforms, spiritwear and fanwear.
“We are very excited about this partnership with adidas,” said Droo Callahan, Director of Sports at the Legacy Center Sports Complex. “adidas® is a global brand, known for delivering high-quality performance athletic gear. We felt they were a perfect fit to unite our athletes across all platforms with premium uniforms, while bringing some additional benefits that will enhance our programs and create more opportunities for our athletes.”
The partnership will simplify the purchase experience for players across all sports at the Legacy Center and provide a cost savings on high-quality uniforms through volume purchasing. The five-year deal with the mega sports apparel company will also create brand consistency throughout the Legacy Center Sports Complex, and provide discounts to Legacy Families on adidas products.
The Legacy Center and adidas are currently developing plans to bring highlevel adidas brand events and tournaments to the Sports Complex in Brighton as part of the agreement.
adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs and has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).
The Legacy Center Sports Complex is the Midwest’s premier multi-sport facility and program provider. Their 90-acre campus offers athletes of all ages and skill levels a first-class learning, training and development environment for programs including baseball, basketball, football, lacrosse, rugby, soccer, softball, volleyball, winter sports and wrestling.
“The most important part of the partnership between Legacy and adidas is a shared mission to make all athletes better,” said Callahan.
For media inquiries please contact Sherrie Handrinos at 734-341-6859 or SherrieHandrinos@gmail.com.
About the Legacy Center
Legacy Center Sports Complex is the Midwest’s premier multi-sport facility and program provider. Established in 2013, Legacy’s mission is to create better athletes, better players and better people by offering world-class programming and facilities for athletes of all ages and skill sets. The Legacy Center consists of a 90 acre campus that offers a first-class learning environment in Brighton. Experience the Legacy Difference and learn more about their programs, leagues and club sports by visiting www.LegacyCenterMichigan.com. Your Legacy Starts Here.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).